NO SURPRISE - TESTOSTERONE MAKES GUYS BUY COOL STUFF

According to a new study from the University of Pennsylvania, testosterone boosts the desire for men to buy luxury goods.

Researchers gave study subjects a single boost of testosterone and, sure enough, the guys got all amped up to purchase fancy watches and fast cars.

It wasn’t much of a surprise to the scientists, as previous studies had already shown that increases in testosterone levels are connected to behaviors aimed at boosting social rank. (Business Standard)

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